Privacy Policy

Last updated: November 26, 2024

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Why and for whom?

At Adpin AB org.nr (559218-4930) ("Adpin", "we", "us", "our") we care about personal privacy. This means that we respect and protect the right to control and transparency when processing your personal data.

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Adpin is the personal data controller in relation to the processing of personal data listed in this privacy policy.

The policy describes the purposes for which we need your personal data, the legal basis we rely on and the measures we take to protect your personal data.

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We also inform you of how you can exercise the rights you have linked to our processing of your personal data.

We also list our personal data processors.

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This policy is aimed at:

Users of Adpin's SaaS service in app and web are people who represent businesses in the form of advertisers, sales companies, agencies or media houses.

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Definitions

"Processing" of personal data is everything that can be done with personal data, e.g. storage, modification, reading, transmission, etc.

 

"Governing law" is the legislation applicable to the processing of personal data which includes the General Data Protection Regulation (GDPR), supplementary national legislation, as well as practice, guidance and recommendations issued by a national or European supervisory authority.

 

"Personal data" is any kind of information that can be linked to an identifiable, living person.

 

"Personal data controller" is the company/organization that decides for what purposes and in what way the personal data is to be processed and is thus responsible for personal data being processed in accordance with applicable law.

 

"Personal data processor" is the company/organization that processes personal data on behalf of the data controller and may therefore only process the personal data in accordance with the instructions of the data controller and applicable legislation.

 

"Registered/Person" means the living, natural person whose personal data is processed.

 

The "Service" Adpin simplifies the sale, processing and purchase of advertisements in print newspapers and magazines, and in other media channels, through an app and web service for media houses, advertisers, sales companies and media agencies.

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Adpin's personal data responsibility 

In order to further develop and provide a flexible, secure and high-quality service, representatives of the respective ad buyers, media agencies, sales companies and media houses/publishers need to register business accounts in our web or app service.

In order for these business accounts to function, representatives of the businesses need to be registered as user accounts. These user accounts must contain personal name, mobile number and email in order for Adpin's functions to function fully for the selected type of user account.

 

 

Adpin's processing of personal data

We have a responsibility to describe and show how we live up to the requirements placed on us when we process your personal data. This section aims to inform about:

Why the processing of personal data is necessary in relation to the purpose

What legal basis we have identified for the Processing

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Legal grounds

Adpin processes your personal data after we have received your consent to processing, by logging into Adpin and thereby accepting the FAQ | GDPR | General conditions | Privacy Policy | Cookie policy .

 

 

How long do we store your personal data?

We save your personal data for as long as is necessary with regard to the purpose for which it was collected, in relation to a separate agreement between Adpin and your business, or free basic accounts in Adpin, which are created by self-registration.

 

 

Treatments

Processing and the purpose of the processing: With the help of personal data, we ensure that an actual relationship between the account holder and the business account intended for ad purchase, ad sales, brokerage or advertising material management exists. If there are lines of personal data linked to the business account missing, immediately.

Adpin processes personal data in order to:

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Register user account to enable the customer to login. Verify user credentials to increase security and prevent abuse of the service. Identify, through third parties, for example for invoice processing in, among other things, Fortnox. Checks to ensure correct and updated personal data. Analyze how the service is used as a basis for improvement and development. Send requested information and answer questions to accommodate you, your customers and stakeholders. Invite people to relevant events or similar to network and build business relationships, in relation to Adpin. Check that the service is used in accordance with the applicable terms and conditions to reduce the risk of abuse. Communicate in order to effectively and quickly help your customers with any problems.

 

Personal data that is processed: Name, email, mobile number, possible employment number and if you choose to upload a profile picture or other information in the comment field.

 

Source: Directly generated internally and/or from the registrant, and/or from the registered employer and/or from their third party suppliers.

 

Legal basis: Consent.

 

Period for storage: As long as there is cooperation in Adpin and until you choose to deregister your personal data and thus user account in Adpin's interface, under the heading "My account - GDPR".

 

 

Your rights

You are the one who decides about your personal data. We always strive to ensure that you can exercise your rights as efficiently and smoothly as possible.

 

Access - You always have the right to receive information about the personal data processing that concerns you. We only release information if we have been able to ensure that it is actually you who is asking for the information.

 

Correction - If you discover that the personal data we process about you is incorrect and you cannot adjust it yourself in Adpin's interface, contact info@adpin.se.

 

Deletion - Do you want us to forget you completely? You have the right to request the deletion of your personal data when and where they are no longer necessary for the purpose for which they were collected. If we are obliged to keep your data according to law or an agreement we have entered into with you and the business you represent at registration, we ensure that they are only processed for the specific purpose stated in the law or agreement.

 

 

Objection:

Do you not agree with us that our interest in processing your personal data outweighs your interest in the protection of personal integrity?

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In such cases, we review our balancing of interests and check that it still holds. We will then take your objection into account when we make a new assessment to evaluate whether we can still justify our processing of your personal data.

 

 

Withdraw consent:

If you have consented to one or more specific processing(s) of your personal data, you have the right to withdraw your consent and thereby ask us to cease the processing.

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Please note that you can only withdraw your consent for future processing(s) of personal data and not for any processing that has already taken place.

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You will find this possibility directly in Adpin's interface, under the heading "My account - GDPR".

 

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How to use your rights

"Through your user account, you can get information about what you have agreed to and delete your personal data." You can always contact info@adpin.se for help regarding the use of your rights.

 

 

Transfer of personal data

In order to conduct our business, we may need the help of others who process personal data on our behalf, so-called Personal Data Processors.

 

In cases where Adpin's personal data assistants transfer the personal data to a country outside the EU/EEA, these third parties need to protect your personal data in the best possible way and according to relevant laws, rules, regulations and common sense.

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We may also need to provide your personal data to certain designated authorities in order to fulfill obligations according to law or authority decisions.

 

Adpin and the rights of our personal data assistants

Adpin and the personal data assistant have the opportunity to process, store, process and analyze all or parts of the personal data you have given consent to register and use in Adpin's services:

• Personal name

• Mobile number

• Email

• Role of employers

• Photo

• Own comments in various processes in the service.

 

Personal data assistants

• Fortnox

• Amazon Web Services (AWS)

• Google

• Apple

• Media houses in Adpin

• Media agencies in Adpin

• Sales companies in Adpin

• Adobe Indesign

 

 

Transfer of personal data to another personal data controller

Involves the sharing of all personal data, for the purpose of securing employment and/or the right to administer business accounts in Adpin. In addition to sharing insights about user behavior in Adpins and/or in third-party services.

 

 

Security

Adpin has taken technical and organizational measures to ensure that your personal data is processed securely and that it is protected from loss, misuse and unauthorized or unauthorized access.

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Our security measures

Organizational security measures are measures that are implemented in working methods and routines within the organization. Our organizational security measures are:

• Internal communication (policies/instructions)

• Login and password management

• Technical security measures are technical solutions.

• Our technical security measures are:

  • Access list

  • Access log

  • Secure network

  • Firewall

  • Backup

  • Regular control of security level

  • Two-step verification

 

 

Cookies

Adpin uses cookies and similar tracking technologies to, among other things, analyze how the service is used so that we can provide you with the absolute best user experience. More information about how we use cookies can be found in our Cookie Policy ( www.adpin.se/cookies).

 

 

If we don't keep what we promise

If you feel that we are processing your personal data incorrectly, even after you have alerted us to this, you always have the right to submit your complaint to the Privacy Protection Authority.

 

More information about our obligations and your rights is available at https://www.imy.se/. You can also contact the Swedish Privacy Agency at imy@imy.se.

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Changes to this policy

We reserve the right to make changes to this policy.

 

 

Contact

info@adpin.se